Demographic Differences and Internet Banking Acceptance
نویسندگان
چکیده
This research contributes to additional understanding of TAM’s validity in Internet banking acceptance. Although some user profile variables have been examined in technology acceptance research, there has been little research investigating the new roles of these profile variables in the dynamic technology environment. The objective of this study is to profile adopters of Internet banking system and evaluate the impacts of these profiles on technology acceptance. We are interested in exploring how sex, age and IT competency influence Internet banking system use. TAM was applied to guide the evaluation of Internet banking acceptance behaviors.
منابع مشابه
Influence of Demographic Profile on Acceptance of Internet Banking in a Non Metro City in Tamil Nadu, India An Empirical Study
The study examines the influence of demographic variables age, gender, marital status, educational level, occupation, monthly income and type of account held by the clients in non metro cities of Tamil Nadu, India. The paper builds on existing literature in demographic variables towards acceptance of internet banking. Quantitative analysis was carried out by collecting response through a well d...
متن کاملAssessment of the Factors Affecting the Acceptance of Online Banking by Consumers with an Emphasis on the Aspect of Risk (Case Study: Customers of Refah Bank in Qazvin Province of Iran)
Nowadays, internet technology provides an opportunity for banks and financial institutions to take advantages in dynamic and competitive turbulent environment in their favor. In addition, considering the importance and status of internet banking and growing trend of it in the country in recent years, now banks and financial institutions have found that maintaining status and effective developme...
متن کاملAn insight into the attributes influencing the acceptance of internet banking: the consumers' perspective
Six factors with 42 elements were identified to examine the influences of demographic variables and attitudes towards the acceptance of internet banking in Malaysia using a Likert scale questionnaire. Results revealed that all elements for each factor are significant, except for design factors; whilst convenience and securities were the most important attributes influencing the inclination to a...
متن کاملPredicting retail banking customers’ attitude towards Internet banking services in South Africa
11This paper investigates the predicators of retail banking customers’ attitude towards the adoption of Internet banking services in South Africa. This study extended the Technology Acceptance Model (TAM) by including trust, subjective norm and demographic variables, and presents an empirical validation in South Africa. The results suggest that perceived usefulness, perceived ease of use and tr...
متن کاملJordanian Customers' Intention Towards and Use of Internet Banking: Exploring Demographic Differences on Their Perception
This research aims to explore whether Jordanian customers’ perceptions on intention and use of Internet banking services varies according to their demographic characteristics. According to prior literature, there are five demographic factors; namely: age, gender, income, education and customers’ experience with the computer and Internet. These have been considered in the current study. The requ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2011